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Archive for August, 2007

Assistance can come in all shapes and sizes but getting free help and advice in running a small business is heavenly! Here are a few places where I turn to for advice, help, direction and encouragement!
Silicon Valley Small Business Development Center
SCORE.org
SBA
I believe these wonderful organizations have contributed to the success of many businesses and have [...]

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The company website is almost done and business cards are ready to be sent for printing. Finally, some light at the end of the ‘business logistic’ tunnel and time to enjoy the real fun of running the business. Next step, which is a crucial step – incorporate the business. Well, to use an attorney [...]

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Marketing Strategies 101

Before business school, whenever I thought of marketing strategies, I would think of advertising, tv commercials, billboards. I’m so stupid huh? I think the best takeaway from my marketing classes were the basic fundamentals of STP:
Segmentation – know how the market is segmented

Target – who are my targeted audience
Position – how can I position myself [...]

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Being a software engineer and a female, it’s hard to put my emotions aside when analyzing my business idea. I’m fortunate to be have a brain that loves programming and being a female, it’s hard not to be bias. It’s so easy to come to a conclusion that my business idea is great and fantastic [...]

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